Bright White AmeriColor Soft Gel Paste Food Color, 6-Ounce

Americolor Corp., a leading manufacturer of decorating food colors, piping gel, meringue powder, and other related food products, boasts years of experience in the food color industry. With a commitment to innovation, the company has developed cutting-edge food color technology, introducing the market's strongest and most vibrant colors, proudly proclaiming "Serious color for the serious decorator!"

Soft Gel Paste, Americolor's effective coloring system, is renowned for its consistency from batch to batch. Certified Kosher and made in the U.S.A., it offers superior coloring strength compared to other food colors, with the added benefit of not separating, weeping, or hardening. The base ingredients in the Soft Gel Paste allow the color to disperse immediately, resulting in the user needing to use less color to achieve the desired hue.

Designed with convenience in mind, the Soft Gel Paste comes in a squeeze bottle with a flip-top lid, making it easy to apply and control the amount of color used. Its versatility extends to coloring delicate non-dairy whipped icings and toppings without breaking them down, ensuring a smooth and vibrant finish.

The precision and repeatability of the Soft Gel Paste are also noteworthy. By mixing and measuring the color using "drops," users can achieve precise, easy-to-repeat colors every time, allowing for consistent and professional-looking results in their cake decorating projects.

Americolor's commitment to quality and innovation is evident in the Soft Gel Paste, a product that embodies the company's dedication to providing the cake decorating trade with the tools and resources needed to create stunning, vibrant designs. With its superior coloring capabilities, user-friendly design, and reliable performance, the Soft Gel Paste has become an indispensable tool for serious decorators seeking to elevate their craft.

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